Tag: streaming audio

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.

Streaming Digital Music Services to Compete for Growing Audience, Ad Dollars

Does ad-supported digital-music streaming radio pose a threat to traditional networks? It’s worth considering this question as more competitors crowd the field. Pandora, Spotify, iTunes Radio and iHeartRadio are all courting audiences and marketers. Their move to grab local revenue could change the radio industry.