Tag: streaming audio

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t adver­tis­ers giv­ing radio the cred­it it deserves, espe­cial­ly when con­sid­er­ing reach­ing out to younger gen­er­a­tions? Here's why radio is a good addi­tion to any ad cam­paign.

Streaming Digital Music Services to Compete for Growing Audience, Ad Dollars

Does ad-supported digital-music stream­ing radio pose a threat to tra­di­tion­al net­works? It’s worth con­sid­er­ing this ques­tion as more com­peti­tors crowd the field. Pan­do­ra, Spo­ti­fy, iTunes Radio and iHeartRa­dio are all court­ing audi­ences and mar­keters. Their move to grab local rev­enue could change the radio indus­try.