Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.
Tag: streaming audio
Does ad-supported digital-music streaming radio pose a threat to traditional networks? It’s worth considering this question as more competitors crowd the field. Pandora, Spotify, iTunes Radio and iHeartRadio are all courting audiences and marketers. Their move to grab local revenue could change the radio industry.