Tag: streaming radio

The Device Exposing Users to 4 Ad Types (it's not a Smartphone)

Just like smart­phone, smart TVs wear many hats when it comes to uses for their own­ers; and adver­tis­ers tar­get­ing said own­ers.

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t adver­tis­ers giv­ing radio the cred­it it deserves, espe­cial­ly when con­sid­er­ing reach­ing out to younger gen­er­a­tions? Here's why radio is a good addi­tion to any ad cam­paign.

Pandora to Focus on Local Advertisers

Stream­ing music ser­vice Pan­do­ra is tweak­ing its busi­ness mod­el to appeal to more lis­ten­ers and to local mar­keters. These changes appear to be pay­ing off as the com­pa­ny report­ed a 44% jump in ad rev­enue in its most recent quar­ter. While the com­pa­ny is still chal­lenged by prof­itabil­i­ty prob­lems, tra­di­tion­al radio and TV sta­tions should pay atten­tion to Pandora's growth.