Tag: subject line

The Keys to 50% Email Response Rates

How many business emails do you actually get a response to? If you just experienced a sinking feeling in your chest, you’re not alone.

B2B Email Marketers to Focus on Subject Line Word Choice

In both their professional and personal roles, consumers are bombarded with email messages these days. Research shops have noted the importance of releasing emails on the right days of the week and right times of the day to optimize open rates. Another new report reveals that B2B marketers will be turning to the dictionaries to find the best subject line words to entice readers to open and review their messages.