Tag: sun

Retailers to Promote Spring Sun Protection for Kids

After win­ter, every­one is long­ing for the first warm strokes of the sun. But par­ents heav­i­ly under­es­ti­mate the risks of spring-sun. Accord­ing to a study car­ried out by par­ent mag­a­zine Kinderzeit​.org, 90.6% of all par­ents do not pro­tect chil­dren cor­rect­ly, 80% over­es­ti­mate the length of time their child can spend in the sun safe­ly.

Marketing New Sunscreen Properties Will Increase Everyday Use

"Everybody’s got an excuse. Even though peo­ple know they should use sun­screen to pre­vent sun­burn, signs of aging and skin can­cer, they will point to var­i­ous rea­sons for not using pro­tec­tion. Some cite the thick tex­tures of some of the lotions, while oth­ers point to ingre­di­ents that they per­ceive to be unsafe. Ease of appli­ca­tion also is a fac­tor, as par­ents can­not seem to get squirmy kids to stand still long enough to apply the prod­ucts."