Tag: sunscreen

Retailers to Promote Spring Sun Protection for Kids

After winter, everyone is longing for the first warm strokes of the sun. But parents heavily underestimate the risks of spring-sun. According to a study carried out by parent magazine Kinderzeit.org, 90.6% of all parents do not protect children correctly, 80% overestimate the length of time their child can spend in the sun safely.

Marketing New Sunscreen Properties Will Increase Everyday Use

“Everybody’s got an excuse. Even though people know they should use sunscreen to prevent sunburn, signs of aging and skin cancer, they will point to various reasons for not using protection. Some cite the thick textures of some of the lotions, while others point to ingredients that they perceive to be unsafe. Ease of application also is a factor, as parents cannot seem to get squirmy kids to stand still long enough to apply the products.”