Tag: supermarket

10% of Shoppers Now Buy Some Groceries Online

"Adop­tion of online gro­cery shop­ping is mov­ing at a slow­er pace than oth­er con­sumer cat­e­gories, but it’s grow­ing with about 10% of U.S. con­sumers now reg­u­lar­ly buy­ing gro­ceries, reports The NPD Group, a lead­ing glob­al infor­ma­tion com­pa­ny. Although there are more con­sumers buy­ing their gro­ceries online, they haven’t jumped all in. Near­ly all online gro­cery shop­pers (99%) still shop in brick-and-mor­tar gro­cery stores."

Recession Causes Consumers to Adjust their Shopping Patterns

The reces­sion has made it nec­es­sary for Amer­i­cans to rethink and adjust their shop­ping pat­terns. As Amer­i­can con­sumers re-learn how to shop, they are re-shap­ing the play­ing field for both con­sumer prod­ucts mar­keters and pack­aged goods retail­ers. Accord­ing to a new sur­vey by Deloitte and Har­ri­son Group, con­sumers are tak­ing a more strate­gic, informed — and even cal­cu­lat­ing –approach to shop­ping, when they were pre­vi­ous­ly dri­ven by impulse, adver­tis­ing respon­sive­ness and the fun­da­men­tal attrac­tive­ness of brands. study revealed four dis­tinct shop­per deci­sion strate­gies, embod­ied by four seg­ments of con­sumers, each reflect­ing their own atti­tudes and resource­ful­ness: Super Savers, Sac­ri­fi­cers, Plan­ners, and Spec­ta­tors.

Need for Convenience Fuels Growth in Prepared Food Purchases at Supermarkets

Con­ve­nience is a key dri­ver for U.S. con­sumers who are increas­ing­ly turn­ing to pre­pared foods pur­chased at the super­mar­ket deli for in-home sup­pers, reports The NPD Group. Accord­ing to NPD's Deli­Track, which tracks deli-pre­pared food pur­chas­es, con­sumers indi­cate that one of the top rea­sons they pur­chase pre­pared foods is for an easy meal at home. Deli­Track data finds that near­ly half of deli-area pre­pared food pur­chas­es are in-store deci­sions. In addi­tion, approx­i­mate­ly one-in-five adults pur­chase a pre­pared food from retail in a typ­i­cal week.

New Study Finds Abundance of Food Stores Puts Low-Income Women In Small Cities at Higher Risk of Obesity

A recent Kansas State Uni­ver­si­ty study found that the avail­abil­i­ty of super­mar­kets — rather than the lack of them — increased the risk of obe­si­ty for low-income women liv­ing in small cities. The num­ber and types of stores avail­able dif­fered in the met­ro­pol­i­tan, microp­oli­tan and rur­al areas. Rur­al low-income women had 74% few­er super­mar­kets and 55% few­er small gro­cery stores avail­able with­in a 1‑mile radius as com­pared to women in met­ro­pol­i­tan areas. Yet the num­ber of con­ve­nience stores per 10,000 res­i­dents was high­est in rur­al areas. This sug­gests that poli­cies to increase health­ful eat­ing behav­iors might need to be tai­lored based on geo­graph­ic loca­tion.

New Report Shows How Generational Differences, Aging Dynamics Will Influence Future of Eating

Each gen­er­a­tion will make a dis­tinc­tive mark on how and what Amer­i­cans will be eat­ing in 10 years, accord­ing to The NPD Group. In its "A Look into The Future of Eat­ing" report, NPD's food indus­try mar­ket research finds that eat­ing pat­terns over the next decade will be influ­enced by the behav­iors that occur with aging, and the dif­fer­ences in pref­er­ences from one gen­er­a­tion to anoth­er. Based on the impact of age dynam­ics, trend momen­tum (pri­or and cur­rent eat­ing pat­terns), and pop­u­la­tion growth, the top five food groups expect­ed to increase in con­sump­tion are salty/savory snacks, easy meals, cen­ter of plate pro­teins (i.e. meat entrees), sweet snacks/desserts, and heat and eat break­fasts.