"Adoption of online grocery shopping is moving at a slower pace than other consumer categories, but it’s growing with about 10% of U.S. consumers now regularly buying groceries, reports The NPD Group, a leading global information company. Although there are more consumers buying their groceries online, they haven’t jumped all in. Nearly all online grocery shoppers (99%) still shop in brick-and-mortar grocery stores."
The recession has made it necessary for Americans to rethink and adjust their shopping patterns. As American consumers re-learn how to shop, they are re-shaping the playing field for both consumer products marketers and packaged goods retailers. According to a new survey by Deloitte and Harrison Group, consumers are taking a more strategic, informed — and even calculating –approach to shopping, when they were previously driven by impulse, advertising responsiveness and the fundamental attractiveness of brands. study revealed four distinct shopper decision strategies, embodied by four segments of consumers, each reflecting their own attitudes and resourcefulness: Super Savers, Sacrificers, Planners, and Spectators.
Convenience is a key driver for U.S. consumers who are increasingly turning to prepared foods purchased at the supermarket deli for in-home suppers, reports The NPD Group. According to NPD's DeliTrack, which tracks deli-prepared food purchases, consumers indicate that one of the top reasons they purchase prepared foods is for an easy meal at home. DeliTrack data finds that nearly half of deli-area prepared food purchases are in-store decisions. In addition, approximately one-in-five adults purchase a prepared food from retail in a typical week.
New Study Finds Abundance of Food Stores Puts Low-Income Women In Small Cities at Higher Risk of Obesity
A recent Kansas State University study found that the availability of supermarkets — rather than the lack of them — increased the risk of obesity for low-income women living in small cities. The number and types of stores available differed in the metropolitan, micropolitan and rural areas. Rural low-income women had 74% fewer supermarkets and 55% fewer small grocery stores available within a 1‑mile radius as compared to women in metropolitan areas. Yet the number of convenience stores per 10,000 residents was highest in rural areas. This suggests that policies to increase healthful eating behaviors might need to be tailored based on geographic location.
Each generation will make a distinctive mark on how and what Americans will be eating in 10 years, according to The NPD Group. In its "A Look into The Future of Eating" report, NPD's food industry market research finds that eating patterns over the next decade will be influenced by the behaviors that occur with aging, and the differences in preferences from one generation to another. Based on the impact of age dynamics, trend momentum (prior and current eating patterns), and population growth, the top five food groups expected to increase in consumption are salty/savory snacks, easy meals, center of plate proteins (i.e. meat entrees), sweet snacks/desserts, and heat and eat breakfasts.