Tag: sustainable food

Retailers to Tout Sustainable Offerings

“The ways in which companies are delivering on their brand promises to consumers is steadily widening as sustainability expands well beyond food and beverages. While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging. Here’s a glimpse into the myriad ways in which consumer packaged goods companies are embracing sustainability and outperforming along the way.”

Sustainable Food and Drink Lovers Attracted by Perceived Superior Quality

Consumer demand for sustainable food and drink continues to grow, and companies are increasing the supply, according to Mintel. While 84% of consumers say they regularly buy green or sustainable food and drink, some are unaware of what the claims actually mean. According to Mintel research, 45% of sustainable food and drink users cite a perceived belief in superior quality as the reason behind their purchases. Meanwhile, 43% say they buy sustainable food and drink because they’re concerned about environmental/human welfare and 42% say they’re concerned with food safety. “Marketers should consider this in their claims closely; noting that health, welfare, and safety are important for nearly all consumers,” notes David Browne, senior analyst at Mintel.