“The ways in which companies are delivering on their brand promises to consumers is steadily widening as sustainability expands well beyond food and beverages. While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging. Here’s a glimpse into the myriad ways in which consumer packaged goods companies are embracing sustainability and outperforming along the way.”
Tag: sustainable food
Consumer demand for sustainable food and drink continues to grow, and companies are increasing the supply, according to Mintel. While 84% of consumers say they regularly buy green or sustainable food and drink, some are unaware of what the claims actually mean. According to Mintel research, 45% of sustainable food and drink users cite a perceived belief in superior quality as the reason behind their purchases. Meanwhile, 43% say they buy sustainable food and drink because they’re concerned about environmental/human welfare and 42% say they’re concerned with food safety. “Marketers should consider this in their claims closely; noting that health, welfare, and safety are important for nearly all consumers,” notes David Browne, senior analyst at Mintel.