Tag: sustainable packaging

Retailers to Tout Sustainable Offerings

"The ways in which com­pa­nies are deliv­er­ing on their brand promis­es to con­sumers is steadi­ly widen­ing as sus­tain­abil­i­ty expands well beyond food and bev­er­ages. While we expect sustainable-minded shop­pers to spend up to $150 bil­lion on sus­tain­able prod­ucts by 2021, sus­tain­abil­i­ty is start­ing to dri­ve gains in every­thing from resource man­age­ment to prod­uct pack­ag­ing. Here’s a glimpse into the myr­i­ad ways in which con­sumer pack­aged goods com­pa­nies are embrac­ing sus­tain­abil­i­ty and out­per­form­ing along the way."

Marketers to Promote Green Packaging

Mar­keters know that con­sumers want their ven­dors to be envi­ron­men­tal­ly con­scious and respon­si­ble. But there’s a big dif­fer­ence between claim­ing to be green and demon­strat­ing the exact steps a mar­keter is tak­ing to pro­tect the envi­ron­ment. One growth area for mar­keters late­ly has been sus­tain­able pack­ag­ing. World­wide, the mar­ket for sus­tain­able pack­ag­ing could be worth $142 bil­lion by 2015.