Amora, a subscription-based company delivering premium coffee and tea directly to consumers across the U.S., today announced the results from its Father's Day survey, which found that 72% of fathers are likely to drink coffee or tea at least once a day. These results come on the heels of Amora's Mother's Day survey insights, which found 74% of mothers drink coffee or tea on a daily basis.
The U.S. market for tea sold at retail was expected to reach $6.5 billion in 2011, up 5.2% over 2010, according to "Tea and Ready-to-Drink Tea in the U.S.," a recent report from Packaged Facts. Although supermarkets remain the top venue for leaf tea and ready-to-drink tea, tea sales have also been strong in alternative outlets such as convenience stores and natural food supermarkets. Black tea remains the most popular type, followed closely by green tea.
Due to its compelling image as an innovative yet accessible beverage that is good tasting, good for you, and budget friendly, tea has remained profitable, with 2% annual gains in 2008 and 2009, according to new research. Packaged Facts estimates the U.S. market for tea sold through retail and foodservice channels at $9 billion in 2009, forecasting a 5% increase in 2010. “Tea’s healthfulness is still, of course, the beverage’s primary appeal, but in the current market environment consumers are increasingly recognizing good quality, customized tea as a comforting, affordable premium beverage splurge,” says Don Montuori, publisher of Packaged Facts.