Tag: tea

Over 70% of Dads Crave Their Daily Cup of Coffee

Amo­ra, a sub­scrip­tion-based com­pa­ny deliv­er­ing pre­mi­um cof­fee and tea direct­ly to con­sumers across the U.S., today announced the results from its Father's Day sur­vey, which found that 72% of fathers are like­ly to drink cof­fee or tea at least once a day. These results come on the heels of Amora's Mother's Day sur­vey insights, which found 74% of moth­ers drink cof­fee or tea on a dai­ly basis.

Tea Market Continues to Thrive Despite Tough Economy

The U.S. mar­ket for tea sold at retail was expect­ed to reach $6.5 bil­lion in 2011, up 5.2% over 2010, accord­ing to "Tea and Ready-to-Drink Tea in the U.S.," a recent report from Pack­aged Facts. Although super­mar­kets remain the top venue for leaf tea and ready-to-drink tea, tea sales have also been strong in alter­na­tive out­lets such as con­ve­nience stores and nat­ur­al food super­mar­kets. Black tea remains the most pop­u­lar type, fol­lowed close­ly by green tea.

Tea is Well Positioned as Healthy, Affordable Luxury

Due to its com­pelling image as an inno­v­a­tive yet acces­si­ble bev­er­age that is good tast­ing, good for you, and bud­get friend­ly, tea has remained prof­itable, with 2% annu­al gains in 2008 and 2009, accord­ing to new research. Pack­aged Facts esti­mates the U.S. mar­ket for tea sold through retail and food­ser­vice chan­nels at $9 bil­lion in 2009, fore­cast­ing a 5% increase in 2010. “Tea’s health­ful­ness is still, of course, the beverage’s pri­ma­ry appeal, but in the cur­rent mar­ket envi­ron­ment con­sumers are increas­ing­ly rec­og­niz­ing good qual­i­ty, cus­tomized tea as a com­fort­ing, afford­able pre­mi­um bev­er­age splurge,” says Don Mon­tuori, pub­lish­er of Pack­aged Facts.