Marketers see the impact that out-of-home advertising brings to the bottom line. That’s why they boosted spending to the format’s highest growth rate in over a decade.
"Whether it’s automated assistants in their homes, smart devices in their hands or virtual experiences in the store, consumers are actively embracing the role of technology in their everyday lives. And they are sending early signals in terms of what this means for their shopping behavior and expectations, reports the National Retail Federation."
"According to NPD’s Checkout E‑commerce data, online technology spending in the U.S. increased 10% in the 12 months ending March 2019 compared to year ago. But while consumers are increasingly shopping online, consumers aged 18–34, 35–54, and 55+ are prioritizing their spend across major technology categories differently."
More than eight in 10 U.S. vehicle owners and lessees believe car owners should have full access to and control of their vehicle's data, including maintenance and repair information, according to the results of a survey released today by the Auto Care Association.
Metova, a world-leading provider of mobile, connected car, connected home and IoT solutions, announced the results of a survey revealing the sentiment of over 1000 consumers on "Mobile First" technologies. The survey was conducted to research the growing shift from "Mobile Friendly" to "Mobile First." Notably, more than half would choose one company over another based on the mobile experience they offer and 70% say it is very important that a company they do business with has a great mobile experience.
Metova, a world-leading provider of mobile, connected car, connected home and IoT Solutions, announced the results of a survey revealing the sentiment of over 1000 consumers on IoT and connected home technologies. Notably, less than 20% of people surveyed feel like they have a good understanding of what the Internet of Things is, however, nearly 70% of consumers already own at least one IoT device. In addition, 84% of people would like the ability to monitor their utility usage in real-time with connected devices, and would choose a utility provider over a competitor based on that ability if given a choice.
At this point, many small publishers feel like they're David up against Goliath as they watch their ad business being gobbled up by Facebook and Google. But media sales reps and publishers have ways to fight back.