Tag: Technology

Smartphones Predicted to Dominate Sales by 2012

Until recent­ly, smart­phones had been viewed as the tech toys belong­ing to those con­sumers lucky enough to work for gen­er­ous employ­ers. The reces­sion has def­i­nite­ly tak­en its toll on the growth rate of smart­phone sales. How­ev­er, Info­net­ics Research pre­dicts that the num­ber of units sold in 2009 will increase, world­wide, by 14.5% over 2008 lev­els. In addi­tion, Info­net­ics Research ana­lyst Richard Webb notes that "smart­phone sales will eas­i­ly out­strip the com­bined rev­enue of stan­dard mobile phones by 2012.”

Personal Robots Identified as a Growing Market

For any­one who has ever dreamed of hav­ing a per­son­al robot to clean the house or shov­el snow, the future has arrived. ABI Research, which tracks devel­op­ments in a num­ber of fields, notes that robot­ic tech­nol­o­gy is final­ly ready to break into the main­stream mar­ket­place. This devel­op­ment fol­lows years of com­mer­cial and mil­i­tary use of robot­ic tech­nol­o­gy.

Technology Firms To Increase Marketing Budgets

Tech­nol­o­gy firms, per­haps sens­ing an end to the reces­sion, are begin­ning to increase ad spend­ing. Many of these com­pa­nies have new prod­ucts and ser­vices to tout. And a recent Wall Street Jour­nal arti­cle notes that the increase in adver­tis­ing is designed to win new cus­tomers in a tough mar­ket.

Marketers Focusing on Innovation and Winning Products

Mar­keters that spend heav­i­ly on research and devel­op­ment (R&D) to bring new prod­ucts rang­ing from com­put­er soft­ware to phar­ma­ceu­ti­cals have been hurt as much as oth­er com­pa­nies dur­ing the reces­sion. Yet the major­i­ty of large pub­lic firms with track records of research and devel­op­ment activ­i­ty con­tin­ued to invest in inno­va­tion. Accord­ing to a new report by Booz & Com­pa­ny, these com­pa­nies, on aver­age, added 5.7% to their R&D bud­gets despite extreme prof­it pres­sure.

Marketing Collateral to Move from White Paper to Online Video

Pur­chas­ing agents in the tech­nol­o­gy indus­try have long been accus­tomed to being edu­cat­ed on the lat­est ver­sion of a prod­uct or ser­vice before they sign on the dot­ted line. The indus­try stan­dard for the edu­ca­tion­al process has long been the white paper. Ecco­lo Media, in its recent B2B Tech­nol­o­gy Col­lat­er­al Sur­vey, reports that deci­sion mak­ers read white papers even before they issue an RFP (request for pro­pos­al).

What Marketers Want: A Top Ten List

Over 200 chief mar­ket­ing offi­cers and senior mar­ket­ing pro­fes­sion­als recent­ly took part in a sur­vey that uncov­ers the real wants and needs of mar­keters. "The Agency of the Future Sur­vey," spon­sored by Sapi­ent, offers ad agen­cies a top-ten wish list of those involved with their company's mar­ket­ing bud­gets, and with this infor­ma­tion, agen­cies may be able to bet­ter meet the needs of their clients.

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