I’m getting my stroke back. This week I am in South Carolina on a self-imposed writing retreat. While most of my day is spent writing, I decided to take this time away to get back to my favorite sport…tennis.
While the attention of most U.S. tennis fans is directed to the action on the courts at the U.S. Open in the next couple of weeks, marketers are hoping to promote their products and services to this lucrative audience. The Tennis Industry Association reports that the tennis economy is valued at $5.4 billion annually.