A family-owned glass company in Olympia, Washington, felt it was time to pass along the torch. But after more than 50 years in business, it was time for an image revamp as well.
Tag: The Olympian
In a game of chess, true skill lies in the ability to look several steps ahead. The same holds true for advertising. Research data for previous and current selling periods is of limited value, whereas the best deals are made using foreknowledge. This is something John Canfield, an account executive for the Olympian, took to heart when he called upon a struggling property management service company.