More marketers are seeing the importance of adding cinema advertising to their media mix. This news comes to us from the Cinema Advertising Council, which has just released its 2018 revenue report.
We can’t all be Don Draper, the suave Mad Men protagonist who mesmerizes clients with his presentation skills. But we can learn from him.
Consumers are spending a lot more money on Broadway shows and theater this year. In conjunction with Ipsos MediaCT, Google recently studied this trend and the consumer path to purchase. Live theater and show attendees start their research in advance and use several media sources, giving marketers plenty of opportunity to reach them.