“Miles driven in the U.S. have been rising annually, and with more rubber hitting the road, tire sales have benefited, particularly in the e-commerce channel. Online dollar sales of tires grew by 34% in the 12 months ending December 2018, according to The NPD Group’s Checkout E-commerce Tracking. The tire category alone outpaced e-commerce growth for the total market of automotive products, which was up 33% for the year.”
Tag: tire marketing
A highlight of the 49th annual Modern Tire Dealer Facts Issue is its comprehensive look at distribution channels. This year, car dealerships (8%) and warehouse clubs (9%) gained market share at the expense of mass merchandisers (13%).