Tag: toy buyers

Toy Stores to Promote Toy Supercategories to Grandparents

"After a modest decline forecast for 2019, total toy industry dollar sales in the U.S. are expected to pick up again in 2020; and this trend is expected to continue through the end of 2021, according to The NPD Group’s latest report, The Future of Toys."

Toy Buyers to Make Perfect Ad Target this Holiday Season

If consumers have to scrimp this holiday season, it won’t be on the toys they plan to buy for their kids. New research shows well over half of consumers, both parents and non-parents, are hitting the stores looking for items on the kid wish lists. Both large and small marketers will benefit from rolling out ad campaigns.