Tag: toy stores

Toy Stores to Promote Toy Supercategories to Grandparents

"After a modest decline forecast for 2019, total toy industry dollar sales in the U.S. are expected to pick up again in 2020; and this trend is expected to continue through the end of 2021, according to The NPD Group’s latest report, The Future of Toys."

Study Says Sophisticated, More Imaginative Toys Increase Engagement

In a new study by researchers at the University of Toledo, toddlers who were given fewer toys played more creatively and were more engaged in their play than those who had many toys available. This creates opportunities for toy stores to promote their most creative and progressive toys – and usually their most expensive options – to parents in the know.