Tag: traditional advertising

Radio: the Medium Reaching 92% of Americans Weekly

Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.

62% of Marketers Say Traditional Advertising Remains A Priority

For traditional media sellers, the details from the World Federation of Advertisers’ new State of Advertising report might sound too good to be true.

Traditional Ad Market Doing Better than Expected

It’s not every day that analysts revise their projections up for media buying in traditional advertising formats. That's what happened this week.