Tag: traditional

CMO Survey: Marketing Budgets to Grow by 8.7% Next Year

The latest CMO Survey, spearheaded by Dr. Christine Moorman at Duke University’s Fuqua School of Business is out. With nearly 350 respondents, the survey gives us great insight into marketer plans for the next 12 months.

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.

Traditional Media Companies Scoring More Digital Revenue

It’s easy to imagine that the tech giants have control of the digital advertising market. That’s simply not true, especially at the local level.

Borrell: Local Digital Ad Market to Jump 9%

Digital ad spending in the local market is set to jump 9.2% this year, according to the 2019 Benchmarking Local Media’s Digital Revenues report from Borrell Associates. This projection is based on their survey of over 3,800 local market advertisers.

High-Growth Professional Services Firms Spend More on Marketing

Professional services firms — think attorneys, accountants — or engineers, may look like they’re in an enviable position, economically. The truth is, these professionals face as much competition as any other business type.

What Marketers Are Doing to Avoid Category Disruption

If your clients are like most businesses these days, they fear category disruption. Who can blame them?

Do Your Clients’ Digital Ads Irritate Their Target Audiences?

In a global study, Kantar Media analysts took the pulse of 5,000 consumers exposed to digital advertising. They wanted to know who likes advertising and why. Here's what they discovered.

Direct-to-Consumer Brands Seek Traditional Media Assistance

These days, there is no shortage of entrepreneurs starting up online businesses. While they might be whizzes at product development and distribution, these business owners need advertising help.

Auto Dealers Driving More Ad Money to Digital

2017 was a great year for auto sales. In total, dealers moved about 17.14 million vehicles off their lots. To do so, they spent $9.74 billion in advertising.

MAGNA: Digital Advertising in U.S. to Reach $106BN in 2018

MAGNA analysts expect media owners will realize a 6.4% increase in revenues, when compared to 2017. The global projection for the 2018 ad market comes in at $551 billion.

Why Your Clients Should Spend More on OOH Ads

Out-of-home ad formats continue to perform for marketers. But, could those transit signs and billboards be doing even more for your clients’ bottom lines?

MAGNA: U.S. Ad Market to Reach New High in 2018

The good news is that media sellers can expect revenue of $197 billion in 2018. Without the cyclical spending of politics and the Olympics, the ad market growth will be more like 3.7%.

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