Tag: traditional

Local Ad Market to Jump by 5.8% in 2020

The local advertising market is set to grow by 5.8% over this year’s levels in 2020. In their latest report, BIA Advisory analysts explain that traditional advertising will increase just over 1% and amount to $94.4 billion next year.

Consumers To Increase Holiday Spending by 4% This Year

Consumers are feeling good about the economy and about their personal financial situation. The average shopper will spend about $1,047.83 on holiday gifts this year.

Reach 90%+ of African Americans Using These Ad Types

African Americans are 43% more likely than other Americans to say that they like to have a lot of gadgets, according to the Nielsen report “It’s In The Bag: Black Consumers’ Path To Purchase.” This should give advertisers more peace of mind knowing they have a ton of options when advertising to African Americans.

Local SMBs Are Increasing Digital And Traditional Media Spend

Local marketers still believe in the power of advertising. That’s one of the key findings in the 2019 Local Advertising Survey recently published by Borrell Associates.

CMO Survey: Marketing Budgets to Grow by 8.7% Next Year

The latest CMO Survey, spearheaded by Dr. Christine Moorman at Duke University’s Fuqua School of Business is out. With nearly 350 respondents, the survey gives us great insight into marketer plans for the next 12 months.

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.

Traditional Media Companies Scoring More Digital Revenue

It’s easy to imagine that the tech giants have control of the digital advertising market. That’s simply not true, especially at the local level.

Borrell: Local Digital Ad Market to Jump 9%

Digital ad spending in the local market is set to jump 9.2% this year, according to the 2019 Benchmarking Local Media’s Digital Revenues report from Borrell Associates. This projection is based on their survey of over 3,800 local market advertisers.

High-Growth Professional Services Firms Spend More on Marketing

Professional services firms — think attorneys, accountants — or engineers, may look like they’re in an enviable position, economically. The truth is, these professionals face as much competition as any other business type.

What Marketers Are Doing to Avoid Category Disruption

If your clients are like most businesses these days, they fear category disruption. Who can blame them?

Do Your Clients’ Digital Ads Irritate Their Target Audiences?

In a global study, Kantar Media analysts took the pulse of 5,000 consumers exposed to digital advertising. They wanted to know who likes advertising and why. Here's what they discovered.

Direct-to-Consumer Brands Seek Traditional Media Assistance

These days, there is no shortage of entrepreneurs starting up online businesses. While they might be whizzes at product development and distribution, these business owners need advertising help.

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