Tag: travel marketers

Affluents to Take 3 Vacations in 2015

At any time, approximately 1/2 of affluents are planning a vacation within the next 6 months, according to a new research study about affluents' luxury travel plans for 2015, from Unity Marketing. But this year, they are looking for new luxury travel experiences, but at discounted prices.

Large Travel Marketers Investing in Digital Advertising

Digital ad spending by travel marketers is poised to increase by double digits this year and next. This growth is being driven by competition between large travel marketers. While big companies like Priceline​.com, Expedia and Orbitz have been spending heavily on paid search, eMarketer analysts say more consumers are clicking on ads through mobile devices instead of PCs. This trend may prompt the travel marketers to make some changes.