Tag: travel

U.S. Travel Spending Expected to Grow in 2010

While trav­el spend­ing in the U.S. saw a decline of 9% in 2009, Mintel expects to see more peo­ple tak­ing off in the new decade with a 6% increase in trav­el spend­ing expect­ed for 2010. "In the com­ing years, the trav­el indus­try needs to pay atten­tion to how the eco­nom­ic down­turn is affect­ing this mar­ket," said Mark Guar­i­no, senior ana­lyst at Mintel. "The growth will be slow and will main­ly stem from reduced prices on hotels, rental cars and air­lines, all try­ing to get hes­i­tant con­sumers to trav­el again."

Reduced Domestic Hotel Rates Mean More Value for Travelers this Spring

Bing Trav­el recent­ly issued its 2010 Spring Break Fore­cast, which reveals a 9% increase in spring break air­fare over 2009, cou­pled with a 15% decrease in domes­tic hotel rates. Although domes­tic air­fare is high­er this year, domes­tic hotel rates con­tin­ue to drop for pop­u­lar spring trav­el des­ti­na­tions such as Las Vegas; Maui, Hawaii; and Orlan­do, Fla., and reveal an aver­age decline of 15% over 2009. To make the most of their trav­el bud­gets, con­sumers should choose des­ti­na­tions, trav­el dates and hotels that have decreased rates and could bring down the cost of the total trip.

Americans Still Planning to Travel in 2010, Remain Cautious with their Money

With the state of the cur­rent econ­o­my, it may be no sur­prise that when Amer­i­cans are asked to look ahead to their vaca­tion, air­line tick­et, and hotel spend­ing for 2010, they are at least slight­ly more like­ly to say they will be spend­ing less than they spent in 2009 rather than more. How­ev­er, con­sumer atti­tudes about their over­all trav­el spend­ing in 2010 may dif­fer from how they ulti­mate­ly behave. Indeed, the lat­est gov­ern­ment report on trav­el and tourism reports a sig­nif­i­cant rebound in U.S. trav­el spend­ing in the third quar­ter of 2009 com­pared to the same peri­od a year ago, reflect­ing increas­es in both busi­ness and leisure trav­el. This coin­cides with an increase in the U.S. gross domes­tic prod­uct more gen­er­al­ly and is like­ly to extend through the fourth quar­ter. If so, the cur­rent data may sim­ply, but impor­tant­ly, indi­cate that Amer­i­cans remain vig­i­lant about their spend­ing and there­fore that air­lines, hotels, and resorts will have to con­tin­ue push­ing major dis­counts and pack­age deals in order to attract con­sumers' trav­el dol­lars.

Travel Agencies to Increase Personal Service, Niche Marketing

As trav­el­ers have more access to infor­ma­tion, they may be apt to demand more from trav­el agents. They may also be tempt­ed to expand their trav­el to more adven­tur­ous des­ti­na­tions. These were key find­ings in the most recent sur­vey from Amadeus. The research con­cern also pre­dict­ed an increase in inter­na­tion­al trav­el for both busi­ness and plea­sure as the econ­o­my becomes more glob­al­ized.

Vacation Rental Homes Will Continue to Grow in Popularity Among Travelers in 2010

As trav­el­ers focus on val­ue, vaca­tion rentals are attract­ing many first-time renters who are look­ing for greater val­ue from their trav­el dol­lar. Accord­ing to new data from Home­Away Inc., 87% of trav­el­ers who looked into a vaca­tion rental in the past say they plan to stay in a vaca­tion rental in 2010 — a sig­nif­i­cant increase from the 67% who stayed or plan on stay­ing in a vaca­tion rental in 2009. Indus­try ana­lysts expect this trend to con­tin­ue even as the econ­o­my improves, as there has been a sig­nif­i­cant shift toward val­ue in the over­all con­sumer mind­set.

More Than Half of People Traveling With Pets Frustrated by Lack of Pet-Friendly Accommodations

More than three-quar­ters of trav­el­ing pet own­ers would take Fido or Fifi on every vaca­tion if they could, although more than half report dif­fi­cul­ty find­ing pet-friend­ly accom­mo­da­tions, accord­ing to a recent sur­vey com­mis­sioned by AAA and Best West­ern Inter­na­tion­al. Many hotel oper­a­tors have dis­cov­ered the pop­u­lar­i­ty of trav­el­ing with pets and are mak­ing spe­cial efforts to accom­mo­date four-foot­ed friends. The most pop­u­lar pet-inclu­sive vaca­tions are vis­it­ing friends/family (73%) and road trips (56%).

30% of U.S. Consumers To Adjust Travel Plans for Thanksgiving, Rely More on Automobile Travel

Accord­ing to a new sur­vey from Amer­i­can Express, 30% of U.S. con­sumers plan to adjust this year's trav­el plans for Thanks­giv­ing — his­tor­i­cal­ly one of the busiest trav­el days of the year — but only 21% expect those expens­es to decrease com­pared to last year. Respon­dents whose plans are chang­ing said they'll rely more on auto­mo­bile trav­el, stay for a short­er time and cash-in rewards to help pay for hol­i­day trips. The most sig­nif­i­cant changes are from the young pro­fes­sion­als — 37% said they've adjust­ed their plans ver­sus the afflu­ent and gen­er­al pop­u­la­tion (both 30%).

Web Site Tactics for Winning Travelers

Today’s con­sumers are accus­tomed to using mul­ti­ple sources for trav­el research. But increas­ing­ly, they are turn­ing to Web sites for up-to-date infor­ma­tion. Frommer’s recent­ly sur­veyed con­sumers to deter­mine which fac­tors are most impor­tant to them on Web sites and what prob­lems might turn them away or to the com­pe­ti­tion.

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