There are a few trends that are currently influencing consumer behavior, according to a study by UM. Brands ability to keep up with these trends will be the make or break of their advertising efforts going forward.
Latinos display markedly different shopping habits than their non-Latino counterparts. For example, Latinos are far more likely than non-Latinos to shop with a mobile phone (56% vs. 33%) or tablet (43% vs. 25%), according to new research from from Leo Burnett and Lapiz. The new research demonstrates that in general, Hispanics have an inclination to try new products and technologies, a tendency that translates to the shopping process.