Dishonest. It’s one of the words you want to be described as the least while pitching a sale, but is probably how you’re coming off if you’re trying to paint your product or service as perfect, no matter what. That’s the advice Todd Caponi gives salespeople in a recent SellingPower article.
James Rores, founder and CEO of Floriss Group, says that 97% of salespeople are not viewed as trustworthy by prospective clients. Instead, they’re seen as self-centered, pushy, and manipulative. Why does this happen?
Consumers have a love-hate relationship with advertising. They don’t always appreciate having their content interrupted by an ad. But, good ad campaigns, released in a variety of formats, catch consumers’ attention and sway their purchases.