Tag: TV Everywhere

Who to Target with TV Ads during News Programming

Fake news is something most Americans are cautious of, especially nowadays. With so many news sources to choose from, which ones do consumers continue to turn to for what they feel are the most trustworthy news updates?

TV Everywhere Slow to Catch on, May Impact Ad Revenue

TV Everywhere, the idea that consumers can watch any program they want, at any time, on any device, is growing. But this media evolution is encountering challenges in how content is distributed and paid for. In addition, research shows that consumer demand may not yet have reached critical mass.