Tag: TV sports watchers

Targeting the 13% of Americans Who are Women’s Soccer Fans

Soccer’s popularity continues to grow, with 44% of adults worldwide who are either interested or very interested in the sport, according to a report by Nielsen. Of that 44%, 36% are interested in women’s soccer. That’s 16% of the world’s population, or 314 million people (the equivalent of the number of golf fans).

Bars and Restaurants to Tout Big-Screen Game Viewing During Fall Sports Season

“Younger consumers, typically millennials, are always on the go; from visiting family to working out to connecting with colleagues at happy hour. While they live busy lifestyles, Nielsen reports they also like to stay connected to what’s happening with their favorite sports teams. And that means these highly engaged viewers look for ways to stay connected to the latest scores and catch a game regardless of where they are.”

Sports Programming is Why 27% of Pay-TV Customers Retain Their TV Services

New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service. Parks Associates will explore trends in the video ecosystem, particularly the disruptive influence of OTT services, at the pre-show research workshop Survivor’s Guide to the New Video World, sponsored by Espial, on May 14 in Denverduring The Pay TV Show.