"Consumers today have a variety of choices when determining how they want to access TV programing. As is the case in the broader retail landscape, growth in direct-to-consumer (DTC) channel subscriptions is particularly notable. Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, DTC channel adoption rates grew three-fold over the last three years to reach 15% of U.S. households, according to The NPD Group."
Tag: TV streaming
It’s no secret that more of the world seems to be turning their heads down to their phones with each passing day. However, did you know that, at the same time, more people are watching over-the-air TV?
Who are the members of the 65.3 million U.S. households that own devices that can stream content from the internet to a TV?