Tag: TV viewership patterns

Who to Target with TV Ads during News Programming

Fake news is something most Americans are cautious of, especially nowadays. With so many news sources to choose from, which ones do consumers continue to turn to for what they feel are the most trustworthy news updates?

TV Viewership Patterns Continue to Fluctuate

The television industry has experienced a shakeup in recent years with TV viewers’ quick adoption of new viewing platforms and the gradually declining levels of cable and satellite subscription services. However, rather than cancelling services in favor of online options, many consumers are using services such as Netflix, Hulu or iTunes to complement their TV viewing experience. Those without any TV service subscription may have a financial implication to their behavior.