Cross-​Platform Promotions to Rise as Consumers Watch Multiple Screens

TV to Remain Tops with Advertisers

Marketers to Use Ads, Product Placement to Reach TV Audience

TV Ad Spending to Grow Through 2015

Marketers to Adjust Ad Budgets as Traditional TV Audience Shrinks

Marketers to Target TV Viewers by Ethnic Group

Major Brands Turning to TV Again to Reach Consumers

Marketers to Monitor Growth of OTT Viewing

Local TV/​Radio Advertising to Rise

Live TV Audience Continues to Shrink

TV Ad Revenues to Rebound

Time-​Shifted TV Viewing Rates Increase