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Research
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C. Lee Smith
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Tag Archive
Cross-Platform Promotions to Rise as Consumers Watch Multiple Screens
TV to Remain Tops with Advertisers
Marketers to Use Ads, Product Placement to Reach TV Audience
TV Ad Spending to Grow Through 2015
Marketers to Adjust Ad Budgets as Traditional TV Audience Shrinks
Marketers to Target TV Viewers by Ethnic Group
Major Brands Turning to TV Again to Reach Consumers
Marketers to Monitor Growth of OTT Viewing
Local TV/Radio Advertising to Rise
Live TV Audience Continues to Shrink
TV Ad Revenues to Rebound
Time-Shifted TV Viewing Rates Increase
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