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Digital marketing proponents would have us believe, Chicken Little-style, that the sky is falling on traditional advertising. While there has been significant attrition for some formats, TV is still doing fine.
Tag: tv
How To Sell More TV and Video Advertising in 2019
Traditional TV may not have a growing audience, but advertisers still perceive the medium as an important part of their marketing mix.
Use Women's Sports to Boost TV Commercial Effectiveness
Both women and men are nearly equally interested in watching women’s sports (49% vs. 51%), according to Nielsen
24% of Gen Xers Buy Products Advertised on This Medium
Generation X can be a slightly confounding consumer age group for advertisers. They show preferences for traditional media like the generations before them. But they’re also young enough to be technologically savvy like millennials. So, what are the best advertising methods to reach them?
Targeting Video Streaming Customers: What You Need to Know
How can you help your streaming clients better advertise their product? One way is to focus on and promote content offerings within the service.
Where are Millennials Getting Their News?
Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.
How TV Media Sales Reps Can Keep Momentum into 2019
With economic indicators continuing to point to a strong finish for this year and into 2019, you’ll want to know which accounts plan to spend the most on advertising. BIA Advisory Services has done some of the legwork for you.
Most Americans Trust Local News More Than National
News reported by local TV stations and newspapers is trusted by about 75% of Americans. Specifically, 76% trust local TV and 73% have confidence in local newspapers.
Here’s Why Your Pharma Clients Should Use Digital Ads
TV has long been the medium of choice for pharma companies. But, new research from DRG Digital | Manhattan Research shows that drug companies should give online ads a fresh look.
Here’s How Female Voter Segments React to Your Clients’ Ads
Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?
Which Media Format Captures the Biggest Share of SMB Ad Budgets?
On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.
State Of TV Media Sales: TV Station Revenues Growing, But Daily Hurdles Still Persist
New Free White Paper from SalesFuel® Exposes Latest Opportunities and Challenges in Television. The 8th “State of TV Media Sales” white paper from AdMall® finds that the state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up
