Digital marketing proponents would have us believe, Chicken Little-style, that the sky is falling on traditional advertising. While there has been significant attrition for some formats, TV is still doing fine.
Traditional TV may not have a growing audience, but advertisers still perceive the medium as an important part of their marketing mix.
Both women and men are nearly equally interested in watching women’s sports (49% vs. 51%), according to Nielsen
Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.
With economic indicators continuing to point to a strong finish for this year and into 2019, you’ll want to know which accounts plan to spend the most on advertising. BIA Advisory Services has done some of the legwork for you.
News reported by local TV stations and newspapers is trusted by about 75% of Americans. Specifically, 76% trust local TV and 73% have confidence in local newspapers.
TV has long been the medium of choice for pharma companies. But, new research from DRG Digital | Manhattan Research shows that drug companies should give online ads a fresh look.
On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.
New Free White Paper from SalesFuel® Exposes Latest Opportunities and Challenges in Television. The 8th “State of TV Media Sales” white paper from AdMall® finds that the state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up