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Selling to SMBs
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Tag Archive
Drama and Sports Programs Remain Preferred Content for TV Advertisers
Social Media Fuels TV Show Audiences
Advanced TV Seen as a Slow Market Disruptor
National Advertisers Plan to Use More TV and Online This Year
Retailers Allocating More Ad Money to TV
Marketers to Tweak TV Ads to Improve Likeability/Recall
Cinema Ads to Boost Recall of Marketers’ Major TV Ads
Reduced Consumer Print Media Time to Lead to Lower Ad Spending for Channel
Digital Closing in on Local TV as Preferred Ad Channel
TV – The Media Format That Rules for Marketers
TV Stations To Try Out OTT Platforms
Cross-Platform Promotions to Rise as Consumers Watch Multiple Screens
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