Drama and Sports Programs Remain Preferred Content for TV Advertisers

Social Media Fuels TV Show Audiences

Advanced TV Seen as a Slow Market Disruptor

National Advertisers Plan to Use More TV and Online This Year

Retailers Allocating More Ad Money to TV

Marketers to Tweak TV Ads to Improve Likeability/Recall

Cinema Ads to Boost Recall of Marketers’ Major TV Ads

Reduced Consumer Print Media Time to Lead to Lower Ad Spending for Channel

Digital Closing in on Local TV as Preferred Ad Channel

TV – The Media Format That Rules for Marketers

TV Stations To Try Out OTT Platforms

Cross-Platform Promotions to Rise as Consumers Watch Multiple Screens