Are your clients struggling with their social media presence? You can help them improve by studying the data RivalIQ published in its 2018 Social Media Industry Benchmark Report.
If you're only half-listening to your team members, you could be missing something important. Melissa Daimler, at Twitter, has a few strategies to help you tweak your listening skills.
Brands that have been consistently advertising on TV are finding new connections with their social audience, especially the consumers who tweet about what they’re watching. Nielsen has come up with an estimate of the number of consumers who tweet while they tune into their favorite programs. This audience is too big to ignore, especially since this activity is taking place during live programming and gives marketers an opportunity to increase reach.