Tag: UGC

Do Your Clients’ Social Media Posts Have Authenticity?

Are your clients’ social media post­ings in sync with what their com­peti­tors are doing? Should they try to post when oth­er busi­ness­es do?

UGC Key to Millennial Auto, Big Ticket Purchases

Mil­len­ni­als are final­ly mov­ing into the years where they will be spend­ing mon­ey on big tick­et items like cars, elec­tron­ics and appli­ances. This pur­chase activ­i­ty will come as a wel­come relief to ven­dors who are still recov­er­ing from the reces­sion and are look­ing for a larg­er con­sumer audi­ence to tar­get. Before retail­ers gear up their ad cam­paigns, they’ll need to con­sid­er which media for­mats work best for reach­ing Mil­len­ni­als. Data in the Ipsos Mil­len­ni­al Social Influ­ence Study sug­gests that plac­ing ads on social media and tap­ping into user-generated con­tent, UGC, is the way to go.