Are your clients’ social media postings in sync with what their competitors are doing? Should they try to post when other businesses do?
Millennials are finally moving into the years where they will be spending money on big ticket items like cars, electronics and appliances. This purchase activity will come as a welcome relief to vendors who are still recovering from the recession and are looking for a larger consumer audience to target. Before retailers gear up their ad campaigns, they’ll need to consider which media formats work best for reaching Millennials. Data in the Ipsos Millennial Social Influence Study suggests that placing ads on social media and tapping into user-generated content, UGC, is the way to go.