Tag: user-generated content

Do Your Clients’ Social Media Posts Have Authenticity?

Are your clients’ social media postings in sync with what their competitors are doing? Should they try to post when other businesses do?

User-Generated Content Can Build Social Media Clout for Brands

Earlier today, I blogged about a study showing that social media is of minimal importance in the B2B channel. The social media factor is critical for the Millennial audience, though. Ipsos MediaCT’s new social influence paper contends that Millennials have a unique way of interacting with social media. About 30% of their media time is focused on user-generated content.