Tag: VAB

Are Your Clients Advertising on the New Must-See TV Programs?

Media reps used to advise clients to buy ad time during live sports programming. Consumers are still watching live sports, but they’ve added another must-see category to their TV viewing schedule: political discussion.

Summertime is Screen Time for Most Consumers

Are your clients holding back on their ad buying because they don’t think consumers see their messages during the summer? This misconception is common.

TV Ads Driving Web Traffic and Revenue for DTC Brands

More companies are seeing the wisdom in starting their operations online before they set up bricks and mortar locations. In today's crowded marketplace, these businesses need to reach consumers with messages about the products and services they offer.

Here’s Why Your Clients Should Target Consumers Who Are Over Age 50

Are your clients complaining that they aren’t generating enough revenue from their ad campaigns? The problem could be that they are ignoring a big segment of the population with their creative messaging and media buys.

35% of Esports Fans Will Try a Brand That Sponsors Their Favorite Teams

If your clients are wondering how to target young men with their next campaign, talk with them about the hot new gaming sector: esports. The VAB has just published an in-depth report on esports

Why Your Clients Should be Advertising at the Cinema

A night out at the cinema is a way for consumers to socialize and experience something new on the big screen. This activity also poses a big opportunity for your clients to make an impression on movie goers.

DTC Brands Purchasing More TV Ads

DTC brands continue to hold promise for traditional media sellers. Last year, we highlighted a Digiday report that discussed the challenges DTC companies faced in connecting with the core audience members.

Multi-Screen Political Ads Spur 76% of Voters to Take Action

Between now and November, candidates and political action committees will raise and spend money to influence voters. And, they're buying media space to snag voter attention.