“Last year, two-thirds (66%) of Americans took at least one trip shorter than five nights, driven by younger generations (72% of millennials and 69% of Gen X’ers, vs. 60% baby boomers), according to a new Ipsos poll. For some, these short breaks are the longest vacations they take: about three in ten Americans (29%) indicated their longest trip last year was lasted less than five nights.”
With temperatures warming up across the country, the countdown to summer travel season has officially begun. This year, as travelers start scouting out destinations, they’re picking places where they can feel good and do good at the same time.
“Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing consumer behavior related to tax season. Stemming from a survey of more than 1,000 U.S. respondents who expect to receive a tax refund in 2019, the findings note that more than half (53%) are anticipating receiving the same, or more, money this year.”