Tag: vacations

Younger Americans Prefer Mini-Vacations

"Last year, two-thirds (66%) of Amer­i­cans took at least one trip short­er than five nights, dri­ven by younger gen­er­a­tions (72% of mil­len­ni­als and 69% of Gen X’ers, vs. 60% baby boomers), accord­ing to a new Ipsos poll. For some, these short breaks are the longest vaca­tions they take: about three in ten Amer­i­cans (29%) indi­cat­ed their longest trip last year was last­ed less than five nights."

Charities to Target the 27% of Consumers Who Volunteer on Vacation

With tem­per­a­tures warm­ing up across the coun­try, the count­down to sum­mer trav­el sea­son has offi­cial­ly begun. This year, as trav­el­ers start scout­ing out des­ti­na­tions, they're pick­ing places where they can feel good and do good at the same time.

New Video! Advertising Smarter to Likely Beach Vacationers

Episode 53 of Adver­tis­ing Smarter focus­es on like­ly beach vaca­tion­ers — con­sumers who are think­ing about head­ing to the beach for their next vaca­tion — and looks at how you can tap into these con­sumers' media inter­ests and habits, buy­ing pref­er­ences, as well as their atti­tudes about adver­tis­ing. Watch this video brief­ing here, see it