Tag: value message

Highlighting Value Will Set You Apart; Here's How To Do It

Salespeople can often intuitively discern what prospects want and need. But that intuition can only go so far; at some point, you need to find out specifically what they value.

Messages of Value, Low Price Resonate Across Generations

The American woman is feeling increasingly independent, knowledgeable and successful as she continues growing into her leadership roles in the home, marketplace and workplace. Women dominate day-to-day spending and share responsibility for big ticket purchases. In addition to a stronger value-orientation, women are also more inclined to spend on experiences.