Tag: value proposition

What Value Proposition Are You Offering Your Sales Rep Candidates?

The start of any new calendar year gets managers thinking about what they’d like to focus on or change. For many managers, the start of September serves as another key time.

Marketers to Rediscover the Importance of the Value Proposition

Social media. Mobile. Big data. Enterprises have been busy rolling out ad campaigns using the latest tools. Marketers who are on the leading edge of all things mobile might believe that consumers will buy because they’re intrigued by the technology behind the ad. The Fournaise Marketing Group says that it’s far more important for marketers to focus on developing a product and then communicate the product’s Customer Value Proposition (CVP) to ensure a solid ROI on their advertising investment.