92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that's only relevant to this year.
Tag: video ads
Is it an anomaly or a real trend? Marketers are asking themselves this question as they study the findings released by Videology regarding the demographics of consumers who are watching online video ads. The firm’s research shows that consumers over age 65 have the highest view completion rate (VCR) and the highest click-through rate (CTR) for this ad format.
The first thing most marketers want to know about their new ad campaign is how many consumers are paying attention to the content. For online display campaigns, the industry standard for measuring success has been the click-through rate (CTR). But as the online video display sector grows more popular, some industry experts are coming up with more specific metrics to help marketers improve campaign measurement.
It may not be a big surprise that online video ads are rapidly growing. And marketers realize that these ads are engaging consumers in ways that are increasing the average click-thru rates (CTR). What might be surprising is the category of marketer that is making a big push into online video: Consumer Packaged Goods (CPG) vendors.