Tag: video advertising

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings together a number of different forms of digital media that can be used outside of social media as well.

Video is Not Only Alive, It’s Thriving!

92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that’s only relevant to this year.

What We Can Learn From the Past Year’s Video Advertising

Video advertising is on the rise. FreeWheel’s Q2 2017 Video Monetization Report found that, within just this past year, video ad views have shot up 17% and video starts increased by 26 percent.

Digital out of home marketing predicted to increase

Whether it’s a transit station, taxi cab or night club, more marketers are using digital out of home advertising to reach consumers. The increasingly popularity of video advertising has quickly spread past the online world and into digital (out of home) OOH. Adcentricity reports that up to 4 out of 10 marketers will increase spending in this area between 2009 and 2013. In particular, Adcentricity analysts predict a cumulative growth rate of nearly 15% between 2010 and 2013. The total ad spend for this segment will climb from $2.6 billion in 2009 to $4.5 billion in 2013.

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