Tag: video-sharing

Why Video Ads Are Crucial to B2B Companies

If a consumer was trying to learn more about a product or service and both a video and text were on the same page, 72% would choose to watch the video.

Photo and Video Sharing Continuing to Grow Online

More internet users are sharing photos and videos online. A new study by the Pew Research Center’s Internet Project shows that 54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online. The mobile landscape has also added to photo- and video-sharing, with apps such as Snapchat and Instagram.

Demographics of Video-Sharing Site Visitors to Broaden

Video-sharing social media sites are grabbing a larger percentage of consumer time and attention. Research also shows a rise in the numbers of people who share videos with friends and family as opposed to simply viewing these videos. This trend bodes well for marketers who engage in ad campaigns that appear on popular video sites such as YouTube.