Conversations are the cause of around 19% of sales, reports MIT researchers. That’s why TV advertising has been so prominent for so long. So, what are advertisers going to do now that cord cutting is only becoming more prevalent?
Are your clients still doubting the effectiveness of video ads? Well, that’s probably because they don’t know that videos broadcasted on YouTube have a 94% viewability rate in the U.S., according to Google.
With so many marketers increasing their spending on video advertising, it’s fair to wonder where the money’s coming from. Advertiser Perceptions recently took a look at this topic.
If your clients are like most businesses these days, they fear category disruption. Who can blame them?
Male members of Generation Z (consumers ages 13 to 21) are following sports, just not the ones you would typically expect.
Do you have digital advertising clients? Make sure they're taking advantage of these three trends to make the most of their digital ad spend.
As more consumers adopt over-the-top (OTT) viewing, the more they'll consume digital video via mobile devices, reports Ooyala.
A self-proclaimed CEO and janitor, Drew Rhodes became the cofounder of Aletheia Digital with his two partners in April of 2017. Prior to joining Aletheia Digital, Drew worked at Sagamore Hill Broadcasting as its Regional Director where he successfully directed the station group including two start up television stations in Lake Charles, LA and Watertown, NY. In episode 49, we discuss: the differences between managing a startup vs an established, corporate entity; ways to get higher engagement among managers, your team within the startup environment; and managing for a 'lean and mean' work environment.
Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.
Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.