Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.
While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.
Is your client considering cutting the ad dollars their spending on email or dropping the medium altogether? Stop them. Stop them right now.
On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.
New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players' strengths and weaknesses in the space.
As the U.S. population ages, consumers are looking for alternatives to nursing homes and retirement centers. Hiring a home health care service allows consumers to age-in-place.
This month's Sell Smarter! Award Video features Rebecca Lambert of KFVS-TV/WQWQ-TV.
Local TV revenues stand to rise by about 5.8% this year, according to BIA Advisory Services. The growth is being fueled by the Winter Olympics and by the upcoming fall elections.
Local TV stations have expanded their news reporting to their websites and mobile apps. People are paying attention. So are advertisers.