Tag: video

Your Clients’ Gen Z‑Targeting Video Ads Should Contain These Elements

Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.

Why Online Video is a Must-Have for Your Advertising Clients

While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.

Here's How to Increase Your Client's Email Click-Through Rates

Is your client considering cutting the ad dollars their spending on email or dropping the medium altogether? Stop them. Stop them right now.

Which Media Format Captures the Biggest Share of SMB Ad Budgets?

On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.

85% of Millennials Use OTT Video Services

New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players' strengths and weaknesses in the space.

3 Easy Steps to Increasing Online Video Click-Through

Your client has just finished the perfect online video to showcase their company. One problem, the video isn’t getting as many views as the client had hoped. What's happening and how do you fix it?

3 Ways to Make Your Customer Service More Effective

If your customer service strategy is proactive, it decreases the likelihood you’ll have to be reactive to problems later on down the road.

Home Health Care Agencies Seek Advertising Help

As the U.S. population ages, consumers are looking for alternatives to nursing homes and retirement centers. Hiring a home health care service allows consumers to age-in-place.

Where Will Americans be Watching Their 81 Minutes of Video per Day?

Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.

Video! Local Research Increases Account Spending to $75,000 at KFVS-TV

This month's Sell Smarter! Award Video features Rebecca Lambert of KFVS-TV/WQWQ-TV.

Are You Helping Your Clients Make the Most of Their Video Advertising?

Local TV revenues stand to rise by about 5.8% this year, according to BIA Advisory Services. The growth is being fueled by the Winter Olympics and by the upcoming fall elections.

Are Your Getting Your Share of Local TV Mobile and Online Video Ad Revenue?

Local TV stations have expanded their news reporting to their websites and mobile apps. People are paying attention. So are advertisers.

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