Tag: video

How to Deliver Killer Video Campaigns

Meryl Draper presented at the recent Annual Women in Digital Conference in Columbus, Ohio and she offered fantastic, practical tips for executing video ad campaigns. You should be employing them for and with your clients. She broke down common practices, issues and questions marketers run into while working with digital video.

How important is writing? It’s the key to the locked door of your success!

I’m writing on writing. It’s the core of my success. This article is the second part of a short course on how I write for each area of my outreach.

Marketers Use Expandable Banners, Video, and Apps to Improve Their Mobile Campaigns

Marketers are aiming to design their mobile campaigns with just the right features this year. But, they know they’re faced with small screens, especially on smartphones. They’re seeking to engage, not frustrate or overwhelm consumers. DG, which operates a multiscreen advertising management and distribution platform recently studied over 2 billion impressions to discern which marketers are getting mobile right and they are sharing their results. While the entertainment sector had the highest CTRs in this study, the research shows every vertical can take steps to optimize the outcomes of their mobile campaigns.

Marketers to Increase Branding On YouTube

Major brands have embraced YouTube marketing in a big way over the past several years. These businesses are finding that this social site can help them increase their long term reach in a way that complements the shorter boost they get from other social networks. Pixability’s Top 100 Global Brand Strategies on YouTube report contains great insights for marketers seeking to increase the benefits from their investment in this channel.

RTB to be Growth Vehicle for Mobile Display and Video Marketing

In 2012, analysts predicted that RTB will soon account for up to 25% of the display ad market. There’s another sector where RTB will make a mark and that’s in online video advertising. While advertisers are still coming up the learning curve on this technology, they like the returns that the format is yielding.

Standard Banner and Pre-Roll Video Ads to Fall Out of Favor on Mobile Platforms

The video generation has spoken. Smartphone users enjoy all of the latest technology being delivered to the palm of their hands. This attitude extends to the type of advertising these consumers want to see: video or other interactive messages.

Search and Banners to Lose Market Share to Video

Search has long maintained its dominance in online advertising. Last year, 48% of all online ad spending went to search. And while search is expected to remain popular with marketers, online video will begin to encroach on its market share by 2014. In addition, online video has already started to reduce market share for banners.

Best of 2011: Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previous

Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

Google to Position YouTube as Video Ad Leader

Google already has about 40.8% of all online ad revenue according to eMarketer. Between Facebook , which is hoping to increase its share of the online pie, and other tech giants like Microsoft, Yahoo and AOL working together in this arena, Google faces stiff competition. But the company is already making a move into another high-growth sector of online marketing, video.

Younger Consumers to Fuel Growth of Online Video Consumption

Advertisers who use traditional TV to get their message out to consumers can reach a large audience these days. But an increasing number of consumers are watching video content either online or via mobile devices. As these numbers climb, marketers will need to fine-tune their channel strategies to reach the right audience.

Manufacturers to Explore Personalized Ads on Retailer Pages

Manufacturers and retailers have both been looking for the best way to engage consumers with online display ads. For the most part, manufacturers have been placing display ads on content sites or using their own sites to connect with consumers. But new technology and new attitudes are changing the way branded products from manufacturers appear to consumers who are shopping on retail sites.

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