Tag: vitamins + supplements

20% of Negative Body Image Sufferers Will Buy Supplements

Most Americans report feeling unhappy with how their body looks at times (79% vs. 21% never, I am always satisfied with how my body looks), with dissatisfaction most prevalent when looking in the mirror (37%), when at the beach in a bathing suit (32%), or when shopping for clothes (31%). However, one in five Americans would be willing to take performance-enhancing dietary supplements (21%, e.g., protein, creatine, vitamins and minerals, etc.) in order to attain their perfect/ideal body.

Majority of U.S. Adults Take Vitamins or Supplements

A recent survey conducted by Wakefield Research on behalf of The Vitamin Shoppe found that 60% of the nation currently takes a vitamin or supplement. Of those who take vitamins, the survey results report that more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplement, with 75% of respondents reportedly taking the supplement regularly.