How can advertisers possibly ignore optimizing their voice search efforts when 90% of consumers are using voice assistant? Not only that, according to an article on Search Engine Land by Greg Sterling, 41% of those users conduct at least one voice search every single day.
Tag: voice-based mobile
Before you keep working on your clients’ voice search optimization, you should know that there are a few things you’re prioritizing that have been highly exaggerated. According to a post by Search Engine Land, here are a few voice-related search myths that need enlightened on.
Who’s using voice-activated search? What are they looking for? Once, they find it, what’s their next move? These questions and more are answered within.
Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.
Most key players in the mobile ad industry have complaints. Marketers don’t think customers are looking at the ads, consumers don’t want their screen space jammed with tiny messages, and publishers are struggling to make any real money on the format. Marketers and publishers are now exploring whether mobile can be more meaningful with voice.