Tag: voice

Why Local Businesses Need Voice Search

How can adver­tis­ers pos­si­bly ignore opti­miz­ing their voice search efforts when 90% of con­sumers are using voice assis­tant? Not only that, accord­ing to an arti­cle on Search Engine Land by Greg Ster­ling, 41% of those users con­duct at least one voice search every sin­gle day.

The Real Way to Optimize Voice Search

Before you keep work­ing on your clients’ voice search opti­miza­tion, you should know that there are a few things you’re pri­or­i­tiz­ing that have been high­ly exag­ger­at­ed. Accord­ing to a post by Search Engine Land, here are a few voice-related search myths that need enlight­ened on.

Health Care Providers/Companies to Target the 65% of Consumers Using Voice Search

From smart­phones to smart speak­ers, con­sumers are search­ing with their voic­es. What exact­ly they are search­ing for when it comes to health care-related top­ics is explored in a new study from the mar­ket research team at Zion & Zion, a top-ranked, full-service nation­al mar­ket­ing agency.

Voice Search Becoming Increasingly Important For Consumer/Restaurant Interation

Yext, Inc., the leader in Dig­i­tal Knowl­edge Man­age­ment, released new sur­vey data on how restaurant-goers use voice search to find and engage with restau­rants. The results reveal that voice search has become an impor­tant part of how con­sumers inter­act with restau­rants, and that voice search is an increas­ing­ly impor­tant part of restau­rant mar­ket­ing.

Life is Easier with Voice-Activated Smart Devices, say 78% of Consumers

Qual­comm Tech­nolo­gies Inter­na­tion­al, Ltd., a sub­sidiary of Qual­comm Incor­po­rat­ed, today at its IoT Indus­try Ana­lyst Work­shop released the 2018 State of Play report, based on a sur­vey of 6,000 con­sumers in Chi­na, the Unit­ed King­dom and the Unit­ed States. The report looks to ana­lyze pur­chas­ing dri­vers, and to bet­ter under­stand how con­sumers feel about and inter­act with audio tech­nol­o­gy.

Get to Know the 46% of Consumers Who Use Voice Search Every Day

Who's using voice-activated search? What are they look­ing for? Once, they find it, what's their next move? These ques­tions and more are answered with­in.

Are Your Clients Obsessing Over Ad Budget Waste?

Decades ago, John Wana­mak­er famous­ly lament­ed he didn’t know which half of his ad mon­ey was wast­ed. This year, a sur­vey from Rakuten sug­gests that U.S. mar­keters believe at least 30% of their ad dol­lars yield lit­tle or no return.

3 Tips to Increasing Digital Advertising Efficiency

Do you have dig­i­tal adver­tis­ing clients? Make sure they're tak­ing advan­tage of these three trends to make the most of their dig­i­tal ad spend.

3 Search Optimization Methods for 2018

Are your clients opti­miz­ing search enough to be one of the first busi­ness­es con­sumers find dur­ing their search­es?

Voice Technology in Mobile Search

An impor­tant fact that mobile adver­tis­ers tend to over­look is that, instead typ­ing out their search­es, con­sumers are ask­ing their phone’s vir­tu­al assis­tants to search for them.

Voice and Mobile Expected to Drive Search This Holiday Season

iProspect’s Paid Search Trends Quar­ter­ly Report for Q3 2017 gives paid search adver­tis­ers some insight into 2017’s trends and what to expect for the remain­der of the year.