How can advertisers possibly ignore optimizing their voice search efforts when 90% of consumers are using voice assistant? Not only that, according to an article on Search Engine Land by Greg Sterling, 41% of those users conduct at least one voice search every single day.
Before you keep working on your clients’ voice search optimization, you should know that there are a few things you’re prioritizing that have been highly exaggerated. According to a post by Search Engine Land, here are a few voice-related search myths that need enlightened on.
From smartphones to smart speakers, consumers are searching with their voices. What exactly they are searching for when it comes to health care-related topics is explored in a new study from the market research team at Zion & Zion, a top-ranked, full-service national marketing agency.
Yext, Inc., the leader in Digital Knowledge Management, released new survey data on how restaurant-goers use voice search to find and engage with restaurants. The results reveal that voice search has become an important part of how consumers interact with restaurants, and that voice search is an increasingly important part of restaurant marketing.
Qualcomm Technologies International, Ltd., a subsidiary of Qualcomm Incorporated, today at its IoT Industry Analyst Workshop released the 2018 State of Play report, based on a survey of 6,000 consumers in China, the United Kingdom and the United States. The report looks to analyze purchasing drivers, and to better understand how consumers feel about and interact with audio technology.
Who’s using voice-activated search? What are they looking for? Once, they find it, what’s their next move? These questions and more are answered within.
Decades ago, John Wanamaker famously lamented he didn’t know which half of his ad money was wasted. This year, a survey from Rakuten suggests that U.S. marketers believe at least 30% of their ad dollars yield little or no return.
Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.
Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?
An important fact that mobile advertisers tend to overlook is that, instead typing out their searches, consumers are asking their phone’s virtual assistants to search for them.
iProspect’s Paid Search Trends Quarterly Report for Q3 2017 gives paid search advertisers some insight into 2017’s trends and what to expect for the remainder of the year.