35% of Younger Consumers Believe Cinema Advertising

Between 2019 and 2023, cinema advertising will grow from $1.0 to $1.1 billion in North America, according to PwC analysts. This 10% projected growth rate is great news for cinema media sales reps.

What Marketers Are Doing to Avoid Category Disruption

If your clients are like most businesses these days, they fear category disruption. Who can blame them?

OOH to Continue Its Gains

Whether it’s a billboard on the side of the road, or the screen in the movie theater, ads in these environments are memorable. That’s one reason advertisers continue to increase the budgets they allocate for all forms of out-of-home marketing.