Tag: wearables

Fitness Trackers Hit More Specific Targets

A new report from Juniper Research forecasts that specialized fitness wearables integrated into clothing and ear-based ‘hearables’ will grow from an expected 4.5 million shipped in 2018 to nearly 30 million in 2022, an increase of more than 550%. By contrast, conventional activity tracker shipments will only grow by 20% in that time.

Smart Watches and New Product Categories Gain Traction

The overall wearables market is expected to grow from 113.2 million shipments in 2017 to 222.3 million in 2021 with a compound annual growth rate of 18.4%, according to the International Data Corporation Worldwide Quarterly Wearable Device Tracker. The most popular wearables to date have been basic wristbands like the Xiaomi Mi Band or Fitbit Charge.

Ownership of Fitness Trackers Expected to Jump 4% in Q4

Ownership of activity trackers and smartwatches is expected to jump at least 4% this holiday season, according to NPD. As consumers become more aware of the benefits and capabilities of activity trackers and smartwatches, combined with the market entrance of key players such as Apple in the smartwatch space,

Fitness Tracker Buyers Skew Older

Loads of hype over wearables ‰ÛÒ smartwatches and fitness trackers ‰ÛÒ is abounding these days. So, really, who is buying these trendy devices? New data from the NPD Connected Intelligence Consumers and Wearables Report reveals that 1 in 10 U.S. adults now owns a fitness tracker.