Salespeople can often intuitively discern what prospects want and need. But that intuition can only go so far; at some point, you need to find out specifically what they value.
Account Executive Jessica Davis knows the wedding market in Louisville, Ky. is fierce. Working for Spectrum Reach for 5+ years, she understands the competition small business owners face, especially when entering the market. One such business was on her radar.
Zola surveyed more than 1,000 newlywed couples to get the details on what they did before they got married. As it turns out, a lot of couples are having the marriage conversation way ahead of the engagement. The survey found that 94% of couples discuss getting engaged in the six months before actually doing so. A full 30% of those talk engagement and marriage at least once a week.
About 2 million couples tie the knot in the U.S. each year. And, average spending on formal weddings comes in at over $28,000. With a still high divorce rate in this country, researchers at the National Marriage Project at the University of Virginia wondered if there’s a correlation between formal weddings and marital bliss and published their findings in the report titled "Before I Do.”
The beginning of the year, known in the bridal industry as Bridal Christmas, marks the busiest time to plan nuptials. While the economy is still impacting overall wedding budgets, there are some signs of improvement, according to a new survey by David's Bridal. In 2009, three-quarters (75%) of respondents adjusted their budgets, however this year only 68% of engaged couples say their bottom-line has decreased. In addition, more than half (54%) of today's brides revealed they do not plan to spend more than $25,000 on their wedding day, and the key to bringing that dream day to life is keeping priorities in check.